How Baloise Enhanced Their CRM Quality
With A Personalised Gift
Known as a “low-touch” industry, insurance companies are often struggling to build a meaningful connection with customers to reduce churn and increase loyalty. With the presence of agencies and brokers as “middlemen”, direct communication with customers is often limited or impossible for an Insurance brand.
In this context, Baloise, a leading European insurance company was looking for ways to collect quality data from their end customers, to enrich their CRM and facilitate future direct communication.
Baloise wanted to launch a Loyalty Program based on quality data
and personalised messages around key moments
Baloise partnered up with Stampix to surprise and delight their customers in key moments of their journey – Birthday, 1 year anniversary, No-claims and Welcome.
This very engaging gift creates the perfect opportunity for Baloise to have more touchpoints during the year, without being intrusive, while collecting important data for their loyalty program.
Due to the lack of data, customers were initially activated with a printed DM in their mailbox. The letter contained the URL to a Baloise branded microsite and a unique code to claim their free photo gift.
Thanks to the quality data collected and the high opt-in rate, Baloise was able to work out a personalised customer journey and digital communication plan.
A few days later, the photos are delivered to the mailbox with a personalised message from Baloise. By printing their brand assets on the back of the photos an emotional connection & long term brand building are achieved.
By claiming their gift online, the customers fill in their address & personal details and can optionally opt-in for future online comms by Baloise.
Due to the lack of online data on customers, they were initially activated by mail. The letter contained the webaddress to the branded platform and a unique code to claim their free photos.
By claiming their gift online, the customers fill in their address and personal information and can optionally opt-in for future online comms by Baloise.
A few days later, the photos are delivered to the mailbox with a personalised message from Baloise. By printing their brand assets on the back of the photos an emotional connection & long term brand building is achieved.
With the quality data collected from the activations & the opt-in, Baloise can work on future personalised comms for every client.
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