Campina wanted to inform & educate their audience about the importance of a balanced and varied breakfast for kids.
They decided to team up with Stampix to turn user generated content (i.e. breakfast photos) into a highly personalized direct mail.
The campaign was targeted towards young Belgian mothers between 25-35 years with children.
targeted photo ads
51,000 online organic reach
83% breakfast photos
"We managed to associate our brand strongly with breakfast moments, not only in the mind of the consumer but also on his fridge, as a branded photoprint."Sarah De MeesterBrand Manager Campina