Engagement

CAMPINA

The project

Campina wanted to inform & educate their audience about the importance of a balanced and varied breakfast for kids.
They decided to team up with Stampix to turn user generated content (i.e. breakfast photos) into a highly personalized direct mail. 
The campaign was targeted towards young Belgian mothers between 25-35 years with children.

28,500
targeted photo ads

51,000 online organic reach

83% breakfast photos