Loyalty Expert Talk no. 17

Rob Markey
Co-inventor of the Net Promoter System

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Rob Markey is a leader in Bain’s Customer Strategy & Marketing practice and the co-inventor of the Net Promoter System.
With extensive experience with direct marketing, new customer acquisition and cost reduction in the retail, banking, credit card and insurance businesses, he has led dozens of successful customer-centric transformations at large, global companies.

In this episode, Rob shares best practices to get the most out of the Net Promoter System and how to use it as a powerful tool to improve customer satisfaction.